Paid social that outruns creative fatigue.
Paid social fails slowly: creative wears out, audiences saturate, and the account keeps spending while returns fade. We run Meta and TikTok with a rotation of tested creative, audiences rebuilt around actual buying behaviour, and budgets that move the day performance turns.
What's in the retainer
Full-funnel campaign management
Prospecting, retargeting and retention campaigns across Meta and TikTok, with Advantage+ used where it performs and structured campaigns where it doesn't.
Creative volume & rotation
Fresh ad variants produced weekly at catalogue scale, live fatigue monitoring, and losers pulled before they drag the account down.
Audience engineering
Segments built from purchase data and synced across platforms, so you're bidding on people who buy profitably instead of people who just click.
Daily spend management
Budgets rebalanced across campaigns and platforms as performance shifts, including weekends, when most accounts run unwatched.
How we run it
Direction from a human
Your Account Director agrees the brand voice, the offer calendar and the guardrails. No creative goes live without their sign-off.
Three agents on the account
The Creative Agent produces and tests variants, the Audience Agent rebuilds segments as behaviour shifts, and the Bid Agent manages spend hour by hour.
Weekly readout
You see which creative, audiences and offers actually drove profit, and what gets scaled or killed next week.
Creative Agent
Ad copy & visuals at scale, then systematically tested
Audience Agent
Behavioural segments, lookalikes & retargeting
Bid Agent
Real-time bidding & ROAS optimisation across every channel
5-10×
more creative variants tested per cycle (RetailAdvantage model)
Common questions
Do you produce the creative or do we?
Both work. We can generate and adapt creative at scale from your product catalogue and brand assets, or run volume testing on assets your team produces. Either way, you approve the direction before anything spends.
Can you work with our existing pixel and event setup?
Yes, and we'll audit it first. Weak event data is the most common reason social accounts underperform, so fixing the measurement usually comes before scaling the spend.
What budget does this make sense at?
Meaningful testing needs room to run. As a rule of thumb, the model starts paying for itself from around €10k a month in social spend; below that, we'd tell you honestly in the audit.
Get an honest read on your social accounts.
Book the free audit and we'll run a creative fatigue check on your current Meta and TikTok ads.