What we're learning on live accounts.
Practical notes from running retail accounts: what's changing in paid media, what actually moves the numbers and what we'd do in your position.
Black Friday is won in July
By November everything costs 50% more, including your mistakes. The month-by-month prep timeline we run on retail accounts, starting now.
Attribution without cookies: numbers you can defend
Consent Mode v2, server-side tagging and modelled conversions, minus the mystique. How a retail team gets back to numbers it can act on.
What you can still control in Performance Max
PMax hid the levers that used to be your job. Here are the ones Google left you, and the five things we check on retail accounts every week.
The cheapest ROAS you'll buy this year is a better feed
Bid tweaks get all the attention, but feed hygiene is what moves the numbers. What a clean feed is worth in a shopping account, and what to check first.
Want this thinking on your own account?
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