Win the marketplace without giving away the margin.
Amazon rewards spend, then quietly takes it back through fees and price pressure. We run Sponsored Products, Sponsored Brands and DSP with your unit economics in the loop, so campaigns chase the products you can actually win profitably.
What's in the retainer
Amazon Ads management
Sponsored Products, Sponsored Brands and Sponsored Display run at keyword and ASIN level, with bids tied to margin after fees rather than raw ACoS.
Price-aware bidding
Competitor prices tracked in near real time and fed into bid decisions, so you stop paying for clicks on products where the Buy Box is already lost.
Listing & content signals
Titles, imagery and A+ content reviewed against what's winning in your category, because ad efficiency starts with the listing.
Cross-marketplace strategy
One view of performance across Amazon and other marketplaces, and a clear read on where marketplace growth cannibalises your own store.
How we run it
Unit economics first
Your director maps margin after fees, returns and shipping per product line. That becomes the floor every campaign is held to.
Bid and pricing agents work together
The Bid Agent manages auctions hour by hour while the Pricing Agent watches competitors, so ad spend and price moves never contradict each other.
You see profit per ASIN
Reporting shows what each product actually returns after fees and ad spend, so decisions about what to push are grounded in what you keep.
Bid Agent
Real-time bidding & ROAS optimisation across every channel
Pricing Agent
Dynamic pricing intelligence & margin protection
24/7
auction coverage on Amazon, weekends and Prime Day included
Common questions
Do you handle Seller Central and Vendor Central?
Both. The mechanics differ, but the discipline is the same: know what you actually keep after fees, and only bid where you can win profitably.
Will Amazon cannibalise our own shop?
Sometimes, and we measure it rather than guess. Part of the setup is separating demand that only exists on Amazon from demand you'd have captured anyway, then budgeting each accordingly.
Can you start with advertising only, without touching pricing?
Yes. Price-aware bidding works with read-only price data; we never change your prices unless you explicitly put repricing in scope.
Know what Amazon actually leaves you.
In the audit we look at ACoS, margin after fees and whether Amazon is fighting your own store for the same customer.