Numbers you can actually act on.
Between GA4, ad platform dashboards and your shop backend, most retailers have three versions of the truth and trust none of them. We build one profit-focused view, keep it honest, and watch it continuously so problems surface in minutes.
What's in the retainer
Unified profit reporting
Google Ads, Meta, Amazon, GA4 and your shop data in one place, reported on margin after spend and returns rather than blended ROAS.
Attribution you can defend
Consent Mode v2, server-side tagging and modelled conversions set up properly, with the assumptions written down where you can see them.
24/7 anomaly detection
Thousands of metrics monitored continuously. Tracking breaks, spend spikes and conversion drops get flagged within minutes, with context.
Answers on demand
Ask a question about your numbers and get an answer with the working shown, instead of waiting for the next monthly deck.
How we run it
Fix the plumbing
We audit your tracking end to end: events, consent flow, deduplication and the gap between platform-reported and actual revenue.
The Analytics Agent watches everything
Dashboards stay current, metrics are normalised across channels, and anomalies escalate straight to your director.
Humans read the story
Your director turns the data into decisions in the weekly readout: what worked, what didn't and what changes next.
Analytics Agent
Live dashboards, anomaly detection & attribution
Within minutes
the time from anomaly to alert, at any hour of the day
Common questions
Can you work with our existing GA4 and tag setup?
Yes. We audit what's there before changing anything, and most setups need repair rather than replacement. You keep ownership of every property and account.
How do you handle attribution now that cookies are unreliable?
Honestly. We combine consent-aware tracking, server-side signals and modelled conversions, then validate against simple incrementality checks. And we tell you the confidence level rather than pretending the numbers are exact.
Do we still get a regular report?
Every week, written to be read: what changed, why, and what we're doing about it. The dashboards are live at all times; the weekly note is where the thinking lives.
Trust your numbers again.
We start every audit with a tracking health check and an honest read on profitability per channel.