Your marketing team that never clocks out.
We run performance marketing for retail brands: a fleet of specialist AI agents handles bidding, feeds, creative, pricing and analytics 24/7, and a real human expert owns your account and directs every agent on it. You get the output of a ten-person team, all of it pointed at your account.
Your Account Director
sets strategy · approves every move
Strategy Agent
Turns your brief into an executable campaign plan
Bid Agent
Real-time bidding & ROAS optimisation across every channel
Feed Agent
Product feed optimisation, the biggest lever in shopping ads
Creative Agent
Ad copy & visuals at scale, then systematically tested
Audience Agent
Behavioural segments, lookalikes & retargeting
Analytics Agent
Live dashboards, anomaly detection & attribution
▴ This week: +27% ROAS · 3,840 bid moves · 0 hours offline
A fractional human team gives you some of the day.
A fleet gives you all of it.
Traditional agencies split a few people across many clients. You get a slice of their attention, a weekly check-in, and reporting that arrives after the budget's already gone. We flip the model.
A fractional human team
- Attention split across many accounts
- Bids reviewed weekly, at best
- Reporting lands on Monday, after problems already cost you
- Creative output capped by hours in the day
- Goes quiet on nights and weekends
A dedicated agent fleet
- Specialist agents assigned to your account and nowhere else
- Bid and campaign adjustments in real time, when needed
- Anomalies flagged in minutes, while there's still time to act
- 5-10× more creative variants per cycle
- Still working at 3am on Black Friday
A real expert is always in command.
The agents don't run wild. Every account is owned by a senior performance marketer, your Account Director, who sets the strategy, approves the creative direction, enforces brand guardrails and makes the calls that need judgment. The agents give that judgment more reach.
- Sets strategy & owns the client relationship
- Approves every creative and budget shift above threshold
- Enforces brand safety, compliance & human checkpoints
- Knows when the data is wrong and the client is right
Human Account Director
sets strategy · approves · escalates
our in-house orchestration
8 specialist agents · 25+ sub-agents · coordinated by tooling we built ourselves · one human in command
From audit to outcome in four moves.
There's no long onboarding and no software for you to learn. You bring the brand; we bring the team that runs it.
A free growth audit
We review your accounts, feed and spend, then show you what's wasting money and what it's worth to fix, with no commitment.
Your human director sets the strategy
An experienced performance marketer owns your account, sets direction, and approves every creative and brand decision.
The agent fleet executes 24/7
Eight or more specialist agents run bidding, feeds, creative, audiences, pricing and analytics, under human guardrails.
You get the outcome
Transparent reporting, profit-focused optimisation, and a team that knows your vertical better every month.
Eight or more specialists on one account.
Each agent owns a domain and runs it 24/7, with our in-house orchestration coordinating and vertical playbooks behind every decision.
Account Director
The human in command. Sets your strategy, approves the work and answers for the results.
Strategy Agent
Turns your brief into an executable campaign plan
Bid Agent
Real-time bidding & ROAS optimisation across every channel
Feed Agent
Product feed optimisation, the biggest lever in shopping ads
Creative Agent
Ad copy & visuals at scale, then systematically tested
Audience Agent
Behavioural segments, lookalikes & retargeting
Analytics Agent
Live dashboards, anomaly detection & attribution
Pricing Agent
Dynamic pricing intelligence & margin protection
Industry Agent
Vertical expertise that deepens with every client
Everything that moves retail revenue, handled.
The full performance-marketing stack, delivered as an outcome. You see the results and the reasoning; the agents and your director handle the rest.
Paid Search & Shopping
Google Ads, Shopping and Performance Max run with live bid management and budgets that follow your margin.
Paid Social
Meta and TikTok campaigns with creative rotated before it fatigues and audiences built on buying behaviour.
Marketplace Advertising
Amazon and marketplace campaigns managed with margin after fees in the loop, at keyword and ASIN level.
Feed & Catalogue Management
Product feeds cleaned, enriched and monitored so every SKU is eligible, well titled and ready to win the click.
Ad Creative & Content
Ad copy and visuals produced at catalogue scale, tested systematically and approved by you before they spend.
Analytics & Attribution
One profit-focused view across Google Ads, Meta, Amazon, GA4 and your shop, watched around the clock.
Dynamic Pricing & Margin
Competitor price tracking tied to your ad decisions, so you stay competitive without giving margin away.
The benchmarks we hold ourselves to.
Production benchmarks from across the industry: the gap between agents that run 24/7 and a team that reviews bids once a week.
+41%
conversion rate from AI-driven ads
Loopex Digital, 2026
+19-27%
ROAS uplift across managed accounts
Cometly, 2026
5-10×
output amplification per account director
RetailAdvantage model
24/7
monitoring, bidding & optimisation
always on
Benchmarks drawn from publicly reported data and industry research through early 2026. Your results depend on your catalogue, spend and starting point, which is exactly what the free audit measures.
Expertise that compounds in your category.
Our Industry Agent accumulates playbooks and benchmarks across every client in a vertical. The more retailers we serve in your category, the more your account inherits on day one.
Fashion & apparel
Seasonal launches, size/colour variant optimisation, lookbook campaigns.
Electronics
Spec-driven feeds, comparison shopping, launch-cycle playbooks.
Home & garden
Project-based buying cycles, seasonal demand, high-AOV journeys.
Food & beverage
Perishable inventory, local delivery zones, subscription LTV.
The people behind the agents.
RetailAdvantage.ai is run by two operators: an engineer who builds and runs the agent platform, and a performance marketer who has spent his career on retail accounts. Both of us stay close to every account we take on.
Davide Panelli
CEO & AI Platform Lead
Sante Occhiuzzi
CMO & Performance Marketing Lead
Get a second pair of eyes on your spend, free.
Book a growth audit. We'll come back within days with what we found and what we'd fix first. Keep the report either way.