Search campaigns that follow your margin.
Most retail search accounts are set up once and then left to coast on smart bidding. We run Google Ads, Shopping and Performance Max with daily attention: budgets move toward the products that earn, queries that waste money get cut, and bids react to stock and margin in real time.
What's in the retainer
Account & campaign architecture
A structure built around your catalogue: campaign segmentation by margin and price point, brand and generic split, and Performance Max where it earns its place.
Live bid management
Thousands of bid adjustments a day across Shopping and search, tied to stock levels, seasonality and your actual margins.
Query & placement hygiene
Search terms reviewed continuously; irrelevant queries, cannibalised brand traffic and junk placements excluded before they eat the budget.
Testing & budget shifts
Structured tests on bidding strategies, asset groups and landing pages, with budget moving to the winner as soon as significance allows.
How we run it
Your director sets the plan
Targets, margin floors and channel priorities are agreed with you, then translated into rules the agents execute against.
Agents work the account daily
The Strategy Agent allocates budget across campaigns; the Bid Agent adjusts bids through the night and the weekend, whenever the auctions move.
You see the reasoning
Weekly reporting shows what moved, why it moved and what it returned, and your director walks through the big calls with you.
Strategy Agent
Turns your brief into an executable campaign plan
Bid Agent
Real-time bidding & ROAS optimisation across every channel
+19-27% ROAS
uplift across managed accounts (Cometly, 2026)
Common questions
Do you take over our existing Google Ads account?
Yes. We work in your account, with your history and your data. You keep ownership and admin access the whole time, and everything we build stays with you if we ever part ways.
How is this different from just using smart bidding?
Smart bidding optimises toward the goal you give it, with no idea what your margins look like. We feed it better inputs: clean structure, margin data, stock levels and exclusions. Then we override it where it's provably wrong.
How fast should we expect results?
Wasted spend usually drops within the first two or three weeks. Meaningful ROAS movement typically shows in the second month, once bid strategies have relearned on cleaner data.
Put a number on your search upside.
The free audit includes a teardown of your Google Ads account: wasted spend, structure and the queries you're overpaying for.