One human in command. A fleet that never sleeps.
At the centre of every account is a senior performance marketer — your Account Director. Around them, eight or more specialist agents and 25+ sub-agents execute the work continuously, coordinated by the RetailAdvantage platform and held to human guardrails. This is how one person delivers what used to take a team of ten.
The three layers of the model
The human director
Owns the relationship, sets strategy, approves creative, enforces brand guardrails and handles every call that needs judgment.
The orchestration platform
Routes tasks between agents, enforces budget and compliance rules, logs every action, and learns across the whole portfolio.
The agent fleet
Eight or more specialists running bidding, feeds, creative, audiences, pricing, analytics and vertical expertise — 24/7.
Eight agents. Twenty-five-plus sub-agents.
Each master agent owns a domain and delegates to specialist sub-agents connected directly to your ad and ecommerce platforms.
Strategy Agent
strategyTurns your brief into an executable campaign plan
Sits upstream of every other agent. Breaks goals into channel mix, budget, and sequencing — campaign setup drops from days to hours.
Bid Agent
bidReal-time bidding & ROAS optimisation across every channel
Thousands of bid adjustments per day across Google Shopping, Performance Max, Meta Advantage+, Amazon and TikTok — a scale no human desk can match.
Feed Agent
feedProduct feed optimisation — the biggest lever in shopping ads
AI-optimised titles, category mapping, stock sync and feed health monitoring. Feed quality multiplies the return on every bid dollar.
Creative Agent
creativeAd copy & visuals at scale, then systematically tested
Generates per-channel, per-audience variants for hundreds of SKUs and runs the experiment lifecycle end to end. You approve brand voice and direction.
Audience Agent
audienceBehavioural segments, lookalikes & retargeting
Builds dynamic, real-time segments synced across every platform — targeting people who convert profitably, not just who convert.
Analytics Agent
analyticsLive dashboards, anomaly detection & attribution
Monitors thousands of metrics around the clock, normalises them across channels, and flags problems in minutes — replacing the Monday-morning report.
Pricing Agent
pricingDynamic pricing intelligence & margin protection
Tracks competitor prices in near-real-time and links pricing to ad decisions, so spend never chases a product you can't win profitably.
Industry Agent
industryVertical expertise that compounds with every client
The moat. Each vertical expert accumulates playbooks and benchmarks across the portfolio — every retailer we serve makes the agent sharper for all of them.
How a brief becomes live performance.
A client brief flows from the Strategy Agent into feeds, audiences, creative, pricing and bidding — then the Analytics Agent watches everything and feeds learnings back. The Industry Agent runs in parallel across all of them, injecting vertical-specific knowledge into every decision.
- 1 Strategy Agent plans the campaign & allocates budget
- 2 Feed · Audience · Creative · Pricing agents prepare execution
- 3 Bid Agent executes across every channel, in real time
- 4 Analytics Agent monitors, detects anomalies & reports
- 5 Learnings loop back to every agent — continuously
The AI-augmented marketing team — 1 human, 8 agents, 5–10× output
Autonomous where it's safe. Human where it matters.
Speed without guardrails is a liability. The platform keeps the fleet inside the lines your director draws.
Human approval checkpoints
Large budget changes, new creative directions and client communications require sign-off from your Account Director.
Brand & budget guardrails
Brand safety rules, spend ceilings and compliance constraints are enforced by the platform on every agent action.
Full audit logging
Every action is logged for explainability and regulatory compliance — built for the EU AI Act and GDPR.
Learns across the portfolio
Every campaign, client and edge case feeds back in. The harness gets better with scale — and so does your account.
Every retailer we serve makes your account sharper.
The Industry Agent encodes vertical-specific knowledge — seasonal playbooks, category benchmarks, edge cases — and accumulates it across every client in your category. A new fashion brand starts where a six-month-optimised account already is. Point tools and one-client agencies can't build that.
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