Competitive on price without racing to the bottom.
Price is the fastest lever in retail and the easiest one to pull wrong. We track competitor prices in near real time, tie them to your margins and your ad spend, and recommend moves that keep you competitive with your margin intact.
What's in the retainer
Competitor price monitoring
Your key competitors tracked in near real time across the SKUs that matter, with alerts when a move changes the picture.
Margin protection rules
Price floors built from your true unit economics, enforced on every recommendation, so promotional pressure never pushes a product below profit.
Pricing tied to ad decisions
When a product can't win on price, the ads know it: spend shifts away rather than paying to lose the comparison.
Promotion optimisation
Promo depth and timing planned against vertical benchmarks, so discounts do their job without training customers to wait.
How we run it
Economics on the table
Your director maps cost, shipping, returns and target margin per category. Those numbers become hard floors.
Two agents, one picture
The Pricing Agent watches competitors and margins; the Industry Agent adds category context, like whether a rival's move is seasonal noise or a real shift.
You approve the strategy
Recommendations come with reasoning. You set how much runs automatically and what always needs a human yes.
Pricing Agent
Dynamic pricing intelligence & margin protection
Industry Agent
Vertical expertise that deepens with every client
+5-10%
margin improvement from dynamic pricing (McKinsey)
Common questions
Do you change prices in our shop directly?
Only if you want that. Most clients start with recommendations and alerts, then automate the low-risk moves once they trust the logic. The floors are hard limits either way.
How is this different from a repricer tool?
Repricers chase the lowest price. We optimise for margin: sometimes the right move is holding price and pulling ad spend, and a repricer will never tell you that.
Which competitors can you track?
Any retailer with public prices, plus marketplaces. We agree the competitor set and the SKUs that matter with you at kickoff, then adjust as the category moves.
Keep the margin you're earning.
The free audit includes a price-position snapshot against your closest competitors.