One human in command. A system that never sleeps.
Your Account Director makes the calls. RetailAdvantage OS configures and deploys the agents and operating procedures your account needs, then runs them 24/7.
The three layers of the model
Who leads
Your Account Director owns the relationship, sets strategy, approves creative, enforces brand guardrails and handles every call that needs judgment.
How it's coordinated
In-house tooling routes tasks between agents, applies budget and compliance rules, and logs every action. You never log into it; it's how we deliver.
Who executes
RetailAdvantage OS deploys the right agents and procedures for the account, then keeps them working 24/7.
The cadence you can plan around.
Audit findings and kickoff with your Account Director. We agree goals, guardrails and the first moves.
Strategy live across channels, weekly check-ins, and the first optimisation cycles already reported back to you.
A business review with your director: results against plan, vertical benchmarks and the roadmap for the next quarter.
Common roles, adapted to your account.
The agents shown here are common examples, not a fixed roster. RetailAdvantage OS can deploy and tailor agents and operating procedures around each retailer.
Strategy Agent
Turns your brief into an executable campaign plan
Sits upstream of every other agent. Breaks goals into channel mix, budget and sequencing, so campaign setup drops from days to hours.
Example capabilities
Bid Agent
Real-time bidding & ROAS optimisation across every channel
Adjusts bids and budgets across Google Shopping, Performance Max, Meta Advantage+, Amazon and TikTok as auctions, stock and margins change.
Example capabilities
Feed Agent
Product feed optimisation, the biggest lever in shopping ads
AI-optimised titles, category mapping, stock sync and feed health monitoring. Feed quality multiplies the return on every bid dollar.
Example capabilities
Creative Agent
Ad copy & visuals at scale, then systematically tested
Generates per-channel, per-audience variants for hundreds of SKUs and runs the experiment lifecycle end to end. You approve brand voice and direction.
Example capabilities
Audience Agent
Behavioural segments, lookalikes & retargeting
Builds dynamic, real-time segments synced across every platform. It goes after the people who convert profitably instead of chasing every conversion.
Example capabilities
Analytics Agent
Live dashboards, anomaly detection & attribution
Watches thousands of metrics day and night, normalises them across channels and flags problems in minutes, days before a weekly report would catch them.
Example capabilities
Pricing Agent
Dynamic pricing intelligence & margin protection
Tracks competitor prices in near real time and links pricing to ad decisions, so spend never chases a product you can't win profitably.
Example capabilities
Industry Agent
Category expertise encoded in reusable playbooks
Turns recurring category patterns into reusable playbooks and aggregate benchmarks, so a new account starts with checks already tested in its category.
Example capabilities
How one brief can become live performance.
A brief becomes a retailer-specific set of agents and operating procedures. This is one possible workflow: RetailAdvantage OS coordinates the work and adjusts the setup as the account changes.
- 1 Strategy Agent plans the campaign & allocates budget
- 2 Feed · Audience · Creative · Pricing agents prepare execution
- 3 Bid Agent executes across every channel, in real time
- 4 Analytics Agent monitors, detects anomalies & reports
- 5 Learnings loop back to every agent, continuously
Example configuration: one Account Director, configured agents and procedures, continuous execution
Autonomous where it's safe, with a human on every big call.
All that speed needs limits. We keep every agent inside the lines your director draws.
Human approval checkpoints
Large budget changes, new creative directions and client communications require sign-off from your Account Director.
Brand & budget guardrails
We enforce brand safety rules, spend ceilings and compliance constraints on every agent action.
Full audit logging
Every action is logged for explainability and regulatory compliance, built for the EU AI Act and GDPR.
Learns across the portfolio
Recurring category patterns become reusable playbooks and aggregate benchmarks. Your account starts with what we have already learned in the category.
Start with category lessons we have already tested.
An Industry Agent can turn recurring category patterns into seasonal playbooks, aggregate benchmarks and checks for known edge cases. A new fashion account does not have to discover the same feed rules and campaign traps from scratch.